Freshness ever sacred


Here’s some marketing copy I read today on the back of a Nature’s Bakery stone ground whole wheat fig bar (raspberry):

“At Nature’s Bakery, our goal is simple: To give you the fuel you need to help power life’s great journeys. Oh yeah, and to make it–and your journeys–jam-packed with flavor. With Mother Nature’s blessing, we’ve created perfect harmony among some of her very best handiwork, holding freshness ever sacred.”